I am going to enjoy this one....

Not only does Absolut make one of the most famous (and tasty variations) of vodka in the WORLD, but now they have some of the hottest artists in the music business lending their talent to a brand new ad campaign to "interpret the Absolut brand through music." Lenny Kravitz is one of the first artists and one of my favorite DJs/Singers, Eric Roberson, is one of only two americans asked to remix the original song that Kravitz made for Absolut. This is such a cool concept and sooooo "today." The merging of music/alcohol has been around since liquor was created...but never has it been done so damn cool! Genius Absolut! Just Absolutly Freakin Genius!